Simplyislam have just launched a major promotional campaign that will hopefully benefit brothers and sisters shopping online. The campaign has a tag line of: “Free £10 vouchers for everyone from simplyislam.com!”.
The thinking behind this promotion is that rather than spending money on an advertising campaign, simplyislam are giving their marketing budget directly to their customers in the form of a £10 / $18 discount.
How it works is that customers register their £10 voucher after sending out an email to 5 friends informing them of the same offer. The voucher redeemable on purchases over £30 and the promotion lasts until August 31st 2007